Women’s Health Brands to Know About
Thoughtful, empowering wellness—without the pink tax or empty promises
If you’ve ever gone looking for products to support your hormones, fertility, or overall wellbeing, you’ve probably felt overwhelmed.
There’s a lot of noise out there.
A lot of “clean” labels that mean nothing.
A lot of pastel branding hiding expensive placebos.
And not nearly enough clarity on what’s actually worth your time and money.
So here’s a curated list of women’s health brands worth knowing about—especially if you’re navigating egg freezing, hormone balance, or just trying to support your body in a gentler, more intentional way.
These aren’t affiliate links or ads—just brands I genuinely think are doing great work.
1. FS Collective
For: Fertility support, supplements, and empowerment
FS Collective is a UK-based brand offering targeted, research-backed fertility supplements without the fluff. Their packaging is low-key, and their formulas are transparent. No pink ribbons. No baby talk. Just solid formulations built around what the science actually says may help with egg quality and hormone support.
Notable products:
Egg Quality Support
Pre-conception multivitamins
CoQ10 and Omega-3 bundles
If you’re overwhelmed by the supplement aisle and want a one-stop shop that respects your brain and your body, they’re a great place to start.
2. Beauty Pie
For: Clean, high-performance skincare and makeup (at a fair price)
While not strictly a health brand, Beauty Pie deserves a mention for making low-tox beauty more accessible. They offer skincare and makeup made in the same labs as high-end luxury brands—without the markup.
If you’re looking to reduce your hormone-disrupting exposure from makeup during your fertility journey, they offer great alternatives that don’t sacrifice pigment or performance.
Notable product:
Everyday Great Skin Foundation – very pigmented, blends beautifully, but shade matching can be tricky (you may need to try two shades or mix)
Bonus: Their ingredient transparency is solid, and they often exclude phthalates, parabens, and heavy synthetic fragrance.
3. Daye
For: Vaginal health, period care, and CBD tampons
Daye is changing the conversation around vaginal and menstrual health—with products designed to actually support your body, not just mask symptoms. Their tampons are organic, clinically validated, and even infused with CBD to help ease cramps naturally.
They also launched a vaginal microbiome screening kit, which is a useful (and rare) tool if you’re prepping for fertility treatment and want to understand your internal balance.
What we love:
Biodegradable packaging
Compostable tampons
Candid conversations around pain, sex, and hormone health
4. Wild Nutrition
For: Food-grown supplements tailored to women’s life stages
Wild Nutrition is a UK-based company offering “food-grown” vitamins—nutrients delivered in a whole-food form that’s easier for your body to absorb.
Their supplements are especially thoughtful for women navigating fertility, perimenopause, or just trying to reduce inflammation and stress.
Top picks:
Fertility Support for Women
Magnesium + B-complex
Hormone Balance Bundle
They’re a bit more expensive, but the quality and ethical sourcing stand out—and their customer support is refreshingly human.
5. Hertility
For: At-home hormone testing and fertility insight
Hertility is bridging the gap between full-blown fertility clinics and doing nothing. Their at-home test helps you understand your AMH, hormone levels, and potential flags for PCOS or thyroid issues, all from a simple blood sample.
The interface is clean, and the results come with helpful, jargon-free explanations—plus the option to speak to a specialist.
If you’re starting to think about egg freezing or just want a fertility “status check,” this is a great, low-pressure place to begin.
6. MPowder
For: Perimenopause and hormonal transitions
If you’re on the cusp of your mid-30s or starting to notice subtle hormonal shifts, MPowder offers adaptogenic, nutrient-rich blends designed to support women moving through perimenopause and beyond.
Their powders are formulated with herbs, vitamins, and minerals that support everything from energy and skin to cycle balance and mood regulation.
Their community and content are also incredibly thoughtful—ideal if you’re looking for a safe space to navigate the less-talked-about hormonal shifts before menopause.
7. The Gentle Birth Company
For: Birth, fertility, and nervous system support
Best known for their Freya Hypnobirthing App, this UK-based company also creates beautiful, science-informed content around fertility, conception, and the emotional journey of trying to get or stay pregnant.
Even if you’re not close to birth yet, their approach to nervous system safety—through affirmations, breathwork, and gentle education—can be a calming companion during a fertility journey that often feels anything but calm.
Final Thoughts
There’s no perfect product or brand that can “fix” your fertility. And a pretty label doesn’t always mean better results.
But when you find companies that:
Respect your intelligence
Support your choices
Are transparent about ingredients and impact
And actually deliver quality for the price
—it makes a huge difference.
So take what works. Leave what doesn’t. And always listen to your body first.
Because the most important brand to trust... is your own intuition.
